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Privacy Policy

Brio Inc. DBA Brio-Medical
11000 N. Scottsdale Rd. Suite #115
Arizona, United States
(480) 536-7708

Effective Date: 06/23/2023
Updated: 06/23/2023

This Privacy Policy describes how Brio Inc. (“Brio-Medical,” “we,” “us,” or “our”)  collects, uses, and shares information about you that we obtain through websites with URLs ending in (collectively, the “Sites”). This Privacy Policy does not apply to our offline data collection activities unless otherwise stated below or at the time of collection.

The practices described in this Privacy Policy are not applied to protected health information. Our Joint Notice of Privacy Practices describes our protected health information privacy practices. Concerning information you submit through the “request an appointment” form on the Sites, once we have accepted such information, our handling of that information is governed by the Joint Notice of Privacy Practices.

Brio-Medical places the highest importance on maintaining your personal information's safety, accuracy, and confidentiality. We believe in fostering an environment of trust and clarity. In light of this, we have developed this detailed Privacy Policy to explain how we manage and protect your personal data. This policy is applicable to all users who interact with our digital platforms or engage with our services, including our main website,

Here is a roadmap to our privacy notices and policies:

Our Global Website Privacy Notice generally covers all visitors to our website, subject to the provisions of our GDPR or California Notices where applicable.

Our California Privacy Policy describes how we handle the personal information of California residents (as defined in Section 17014 of Title 18 of the California Code of Regulations) and the rights of such residents under the California Consumer Privacy Act of 2018 (“the CCPS”).

Our Cookie Policy provides information on the cookies we apply, including how you can manage your cookie preferences.

Our Notice at Collection for California Applicants describes how we collect the personal information of California residents who submit applications for employment or partnership for consideration by our US office in accordance with the California Consumer Privacy Act of 2018 (“the CCPA”).

Table of Contents

  1. Information Collection
  2. Information Utilization
  3. Information Security
  4. Use of Cookies
  5. Information Disclosure
  6. Terms and Conditions
  7. Policy Exclusivity
  8. User Consent
  9. Inclusion of Cookie Policy
  10. Updates and Amendments

1. Information Collection

Brio-Medical collects your personal information when you interact with our website, for instance, when you fill out a form or register for our services. We might ask you to provide your name and email address, but you are also welcome to explore our website anonymously.

When ordering or registering on Brio-Medical’s websites, as appropriate, you may be asked to enter your name or email address. You may, however, visit Brio-Medical’s site anonymously.

Information You Provide To Us

We collect the information you provide directly to us through the Sites. For example, we collect information when you sign up for an appointment or consultation, subscribe to receive notifications, make a donation or a purchase, apply for a job, or otherwise communicate with us through the Sites.

The information we collect from you may include personal information. “Personal Information” is information that, whether alone or in combination with other information, can be used to identify an individual (such as first and last name, e-mail address, home address, telephone number, payment card information, or date of birth).  Information that has been de-identified such that it cannot be connected to an individual is not considered Personal Information for purposes of this Privacy Policy.

Information We Collect Automatically

When you access or use the Sites, certain information about your use of the Sites may be collected automatically.  For example, we may collect your IP address, device identifier, browser type, domain name, operating system characteristics, data regarding the device you’re using, and information about your visit, such as access times, duration, and how you arrived at the Sites.  This usage information may be combined with Personal Information, in which case we would treat the combined information as Personal Information.

In addition to logging information about your visit, we may use various tracking mechanisms such as cookies, web beacons (also known as tracking pixels), and embedded scripts (collectively, “Tracking Technologies”) to automatically collect information about interactions with our Sites or e-mails.

  • Cookies are small text files that a web page server places on your hard drive. The use of cookies is a common practice on many websites. We may place cookies on your computer to allow us to recognize you on the Sites during future visits, to measure web traffic, to offer you certain products or services, or to customize your visit. We use both session ID cookies and tracking cookies. Session cookies make it easier for you to navigate the Sites, and they expire when you close your browser. Tracking cookies help us understand how you use the Sites and enhance your user experience, and they remain on your hard drive for an extended period of time.Your Internet browser may include settings that permit you to block cookies or to be notified when cookies are placed. Please be aware that if you use these mechanisms to block or remove cookies, certain features and functions of the Sites may be unavailable or may not operate optimally.
  • Web Beacons (also called “tracking pixels”) are small graphic images, also known as “Internet tags” or “clear gifs,” that are embedded in web pages and e-mail messages. Web beacons may be used for various purposes, such as to count the number of visitors to the Sites, to monitor how users navigate the Sites, or to verify how many articles or links were viewed.
  • Embedded Scripts are designed to collect information about your interactions with the Sites. These scripts are temporarily downloaded onto your computer from our web server or the server of a third party with whom we work. They are active only while you are connected to the Sites and are deleted or deactivated after that.

Additional information about Tracking Technologies and your choices concerning their use are explained below in the Analytics Section and under Your Choices.

Information from Other Sources

We also may obtain information about you from other sources, such as other non-profit organizations, and combine that with the information we collect about you. To the extent we combine such third-party sourced information with Personal Information, we collect directly from you on the Sites, and we will treat the combined information as Personal Information under this Privacy Policy. We are not responsible for the privacy statements or practices of third parties or on any other websites or online services that we do not control.

2. Information Utilization

We utilize the information collected to enhance and personalize your experience with Brio-Medical. This data helps us to customize our services to match your individual needs and to improve our website based on your feedback and interactions continually.

We use information about you to operate the Sites and to deliver the content and services you request. In addition, we may use information about you for other lawful purposes, including to:
  • Facilitate, manage, personalize, and improve your online experience;
  • Respond to your comments, questions, and requests, provide customer service, send you informational notices, and contact you if we need to obtain or provide additional information;
  • Manage your online account(s), including purchases, orders, payments, returns, and exchanges;
  • Send you technical notices, updates, security alerts, and support and administrative messages;
  • Communicate with you about products, services, offers, promotions, coupons, newsletters, and events and provide information we think will be of interest to you;
  • Conduct research and analysis, including focus groups and surveys about current services or potential new services;
  • Prevent and address fraud, breach of policies or terms, and threats or harm; and

Send you advertisements and communicate with you regarding services, products, and events we think may interest you.

3. Information Security

Protecting your personal information is a principal priority at Brio-Medical. We have in place robust security measures to safeguard your data when you access, submit, or retrieve your personal information on our website.

We take reasonable measures to help protect personal information collected through the Sites from loss, theft, misuse, and other unauthorized access, disclosure, alteration, or destruction.  Nevertheless, transmission via the Internet is not completely secure, and we cannot guarantee the security of your information collected through our Sites.

4. Analytics Services, Advertising, & Online Tracking

Our website uses cookies to monitor advertisements and gather aggregate data about site traffic and interactions. This enables us to offer superior site experiences and tools in the future. We may also collaborate with third-party service providers to better understand our site visitors.

We may engage and work with third parties to serve advertisements on our behalf on the Sites or other websites and to provide analytics services about the use of the Sites and the performance of our ads and content on other websites. In addition, we may participate in online advertising networks and exchanges that display relevant advertisements to visitors, both on the Sites and on other websites, based on the visitors’ interests as reflected by their browsing habits. Third parties may use cookies and other Tracking Technologies to automatically collect information about you and your activities, such as registering a unique identifier for your device and tying that to your online activities on and off of our Sites. We may use this information to analyze and track data, determine the popularity of certain content, deliver advertising and content targeted to your interests, and better understand your online activity.

Information about your use of the Sites and other websites may be collected using Tracking Technologies across time and services and used for various purposes, such as to associate different devices you use and to deliver relevant and retargeted content, including interest-based ads.

Your web browser may have settings that allow you to transmit a “Do Not Track” signal when you visit various websites or use online services. Like many websites, the Sites are not designed to respond to “Do Not Track” signals received from browsers. To learn more about “Do Not Track” signals, click here.

We partner with Microsoft Clarity and Microsoft Advertising to capture how you use and interact with our website through behavioral metrics, heatmaps, and session replay to improve and market our products/services. Website usage data is captured using first and third-party cookies and other tracking technologies to determine the popularity of products/services and online activity. Additionally, we use this information for site optimization, fraud/security purposes, and advertising. For more information about how Microsoft collects and uses your data, visit the Microsoft Privacy Statement.

5. Information Disclosure

Brio-Medical is committed to your privacy and does not sell, trade, or transfer your personally identifiable information to outside parties. This does not include trusted third parties who assist us in operating our website, conducting our business, or servicing you, provided they maintain this information's confidentiality.

6. Terms and Conditions

Please visit our Terms and Conditions section at Terms & Conditions, which establishes the use, disclaimers, and limitations of liability governing our website.

7. Policy Exclusivity

This privacy policy applies exclusively to information gathered via the Brio-Medical website and does not extend to information collected offline.

8. User Consent

By accessing and using the Brio-Medical website, you consent to this Privacy Policy.

9. Inclusion of Cookie Policy

We have included a comprehensive Cookie Policy to elucidate how cookies and similar technologies manage and provide our services.

10. Updates and Amendments

We reserve the right to update or amend this Privacy Policy periodically to reflect changes in our practices or for other operational, legal, or regulatory reasons.

Questions or Concerns

Reading these privacy notices will help you understand your privacy rights and choice. Please only use our services if you agree with our policies and practices. If you still have any questions or concerns, please get in touch with us at

Please note that by using Brio-Medical's website and services, you acknowledge that you have read, understood, and agreed to our Privacy Policy and related practices.

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